BUD LIGHT® 1ST AND WIN SWEEPSTAKES OFFICIAL RULES
Home
1. NO PURCHASE NECESSARY. The "Bud Light 1st and Win Sweepstakes" ("Sweepstakes") is open to residents of the United States (except CA), who are 21 years of age or older at the time of entry. Void where prohibited.
2. Sweepstakes begins at 3:00:00 p.m. Central Daylight Time ("CDT") on September 7, 2011 and ends at 2:59:59 p.m. Central Standard Time ("CST") on February 6, 2012 (the "Sweepstakes Period"). The Sweepstakes Period is divided into twenty-two (22) Entry Periods as outlined in the chart below (each and "Entry Period").
| Entry Period | Start Time/Date | End Time/Date | Drawing Date |
|---|
| 1 | 09/07/11, 3:00:00 pm CDT | 09/15/11, 2:59:59 pm CDT | 09/16/11 |
| 2 | 09/15/11, 3:00:00 pm CDT | 09/22/11, 2:59:59 pm CDT | 09/23/11 |
| 3 | 09/22/11, 3:00:00 pm CDT | 09/29/11, 2:59:59 pm CDT | 09/30/11 |
| 4 | 09/29/11, 3:00:00 pm CDT | 10/06/11, 2:59:59 pm CDT | 10/07/11 |
| 5 | 10/06/11, 3:00:00 pm CDT | 10/13/11, 2:59:59 pm CDT | 10/14/11 |
| 6 | 10/13/11, 3:00:00 pm CDT | 10/20/11, 2:59:59 pm CDT | 10/21/11 |
| 7 | 10/20/11, 3:00:00 pm CDT | 10/27/11, 2:59:59 pm CDT | 10/28/11 |
| 8 | 10/27/11, 3:00:00 pm CDT | 11/03/11, 2:59:59 pm CDT | 11/04/11 |
| 9 | 11/03/11, 3:00:00 pm CDT | 11/10/11, 2:59:59 pm CST | 11/11/11 |
| 10 | 11/10/11, 3:00:00 pm CST | 11/17/11, 2:59:59 pm CST | 11/18/11 |
| 11 | 11/17/11, 3:00:00 pm CST | 11/24/11, 2:59:59 pm CST | 11/25/11 |
| 12 | 11/24/11, 3:00:00 pm CST | 12/01/11, 2:59:59 pm CST | 12/02/11 |
| 13 | 12/01/11, 3:00:00 pm CST | 12/08/11, 2:59:59 pm CST | 12/09/11 |
| 14 | 12/08/11, 3:00:00 pm CST | 12/15/11, 2:59:59 pm CST | 12/16/11 |
| 15 | 12/15/11, 3:00:00 pm CST | 12/22/11, 2:59:59 pm CST | 12/23/11 |
| 16 | 12/22/11, 3:00:00 pm CST | 12/29/11, 2:59:59 pm CST | 12/30/11 |
| 17 | 12/29/11, 3:00:00 pm CST | 01/05/12, 2:59:59 pm CST | 01/06/12 |
| 18 | 01/05/12, 3:00:00 pm CST | 01/12/12, 2:59:59 pm CST | 01/13/12 |
| 19 | 01/12/12, 3:00:00 pm CST | 01/19/12, 2:59:59 pm CST | 01/20/12 |
| 20 | 01/19/12, 3:00:00 pm CST | 01/26/12, 2:59:59 pm CST | 01/27/12 |
| 21 | 01/26/12, 3:00:00 pm CST | 02/02/12, 2:59:59 pm CST | 02/03/12 |
| 22 | 02/02/12, 3:00:00 pm CST | 02/06/12, 2:59:59 pm CST | 02/07/12 |
3. Level 2, Level 3 and Level 4 prizes are awarded by achieving the specified target number of additional "Likes" on the Bud Light Page on Facebook (if applicable). "Likes" will be counted starting at 3:00:00 p.m. CDT on September 7, 2011. Each time a target number of "Likes" is achieved during an Entry Period (a "First Down"), the specified number of winners will be chosen for the corresponding prize in a random drawing from among all eligible entries received for the Entry Period in which the target number of "Likes" is achieved, and for each subsequent Entry Period thereafter during the Sweepstakes Period (if applicable). See chart below for the target number of "Likes" and the corresponding Prize. See Rule #10 for prize details.
| # of "Likes" | Prize | # of Prizes Awarded per Entry Period |
|---|
| 250,000 | Level 2 Prize | 10 |
| 500,000 | Level 3 Prize | 1 |
| 750,000 | Level 4 Prize | 1 |
4. To enter, during the Sweepstakes Period, visit www.facebook.com/budlight or www.budlight.com/huddle ("Website") and follow the online instructions to complete and submit an online entry. All entries must be received and recorded during a specific Entry Period to be eligible for that Entry Period's drawing/prize. Sponsor's designated official judging organization's computer is the official time keeping device for this Sweepstakes. No other form of entry is valid. Limit one (1) entry per person per day. A "day" is defined as the 24-hour period between 3:00:00 p.m. and the following day at 2:59:59 p.m.
5. Neither Anheuser-Busch, Inc. ("Sponsor"), the NFL Entities (as defined below) nor its agencies are responsible for illegible, lost, late, damaged, incomplete, misdirected, unintelligible, returned or undelivered entries, telephone calls or email or for lost, interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), Website, or other connections availability, accessibility or traffic congestion, miscommunications, failed computer, network, telephone, satellite or cable hardware or software or lines, or technical failure, or jumbled, scrambled, delayed or misdirected transmissions, computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or network. Persons who tamper with or abuse any aspect of this Sweepstakes or Website, or act in violation of the Official Rules, or act in any manner to threaten or abuse or harass any person, or violate Website's terms of service, as solely determined by the Sponsor, will be disqualified. Neither the Sponsor nor its agencies are responsible for any incorrect or inaccurate information whether caused by Website users, tampering, hacking, or by any of the programming or equipment associated with or used in this Sweepstakes, and assumes no responsibility for any errors, omission, deletion, interruption or delay in operation or transmission or communication line failure, theft or destruction or unauthorized Website access. Any use of robotic, macro, automatic, programmed or like entry methods will void all such entries, and may subject that entrant to disqualification. Neither the Sponsor nor its agencies are responsible for injury or damage to participant's or any other person's computer or property related to or resulting from participating in this Sweepstakes. Should any portion of the Sweepstakes be, in the Sponsor's sole opinion, compromised by virus, worms, bugs, unauthorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair administration, security, fairness or proper play of this Sweepstakes, or submission of entries, Sponsor reserves the right, at its sole discretion, to suspend, modify or terminate the Sweepstakes, and randomly select the winners from valid entries received prior to action taken, or otherwise as may be deemed fair and equitable by the Sponsor. In the event of a dispute regarding the identity of an online entrant, the authorized subscriber of the email account used to enter will be deemed to be the entrant, and must comply with these rules. The authorized account subscriber is the natural person who is assigned the email address by the ISP or other organization responsible for assigning email addresses. All materials submitted become the property of Anheuser-Busch, Inc. and will not be returned.
6. Twenty-Five (25) Level 1 Prize winners will be selected in a random drawing to be held on or about each Drawing Date listed in Rule #2 from among all eligible entries received during the corresponding Entry Period. See Rule #3 for Level 2, Level 3 and Level 4 prize details and Drawing Dates (if applicable). Entries will carry forward to subsequent drawings. All drawings will be conducted by an independent judging agency, whose decisions are final in all matters relating to this Sweepstakes. Winner may not substitute or transfer prize, however, Sponsor reserves the right to substitute prize with a prize of equal or greater value. Limit one (1) Level 1, Level 2, Level 3 and Level 4 prize per person.
7. All Level 1 prizes will be awarded. Odds of winning a Level 1, Level 2 (if applicable), Level 3 (if applicable) or Level 4 (if applicable) prize depends on the number of eligible entries received for a given Entry Period. Winners will be notified by phone, mail and/or email. Level 1, Level 2 (if applicable) and Level 3 (if applicable) winners may be required to complete, sign, notartize and return an affidavit of eligibility and liability and publicity release within fourteen (14) days of prize notification. Level 4 winners (if applicable) will be required to complete, sign, notarize and return an affidavit of eligibility within fourteen (14) days of prize notification. In the event of noncompliance within this time period, prize will be forfeited and an alternate winner will be selected. Any alternate winner selected will also be required to respond to the time period described herein. Any prize notification or prize returned to the Sponsor or its agencies as undeliverable will result in disqualification and the awarding of that prize to an alternate winner.
8. Employees and the immediate families of employees of Anheuser-Busch, Inc., its affiliates, subsidiaries, employees and the immediate families of their wholesale distributors, advertising and promotion agencies, individual retail licensees and the NFL Entities (as defined below) are not eligible. This Sweepstakes is void where prohibited by law, and is subject to federal, state and local regulations. Taxes on prizes, if any, are solely the responsibility of the individual winners.
9. Acceptance of prize offered constitutes permission to use winner's name, voice, biographical information and/or likeness for purposes of advertising and promotion without further compensation in all media now known or hereafter discovered worldwide and on the Internet without notice or review or approval as permitted by law.
10. Level 1 Prize (550, 25 per Week): One (1) EA Sports MADDEN NFL 12 video game (compatible with Sony PlayStation 3 system consoles). Approximate Retail Value ("ARV"): $59.99.
Level 2 Prize (up to 220, 10 per Week): One (1) PlayStation®3 160GB System. ARV: $249.99.
Level 3 Prize (up to 22, 1 per Week): One (1) Bud Light Prize Pack consisting of one (1) Bud Light BBQ grill, one (1) Bud Light mini fridge, one (1) Bud Light throw blanket, one (1) Bud Light football, one (1) Bud Light backyard football toss game and one (1) Bud Light portable bar. ARV: $539.00.
Level 4 Prize (up to 22, 1 per Week): One (1) 60" HDTV. Set up and installation are solely winner's responsibility. ARV: $2,600.00.
For All Prizes: If winner cannot accept prize as specified by Sponsor, prize will be forfeited and awarded to an alternate winner. Total ARV of all prizes is up to $157,050.30. The difference between stated value and actual value will not be awarded.
11. By accepting a prize, winner agrees to release and hold Anheuser-Busch, Inc. and the NFL Entities (as defined below) harmless from any and all losses, damages, rights, claims and actions of any kind resulting from acceptance, possession or use of any prize, including without limitation, personal injuries, death and property damage. By participating in this Sweepstakes, participants agree to be bound by the Official Rules of this Sweepstakes.
12. For the names of the winners, hand print your name and complete address on a 3" x 5" card and mail to: Bud Light 1st and Win Sweepstakes Winner's List, P.O. Box 3000, Young America, MN 55558-3000, for receipt by April 10, 2012.
© 2011 Anheuser-Busch, Bud Light® Beer, St. Louis, MO
The National Football League, its member professional football clubs, NFL Ventures, Inc., NFL Properties LLC, NFL Enterprises LLC, NFL Productions LLC and NFL International LLC and each of their respective subsidiaries, affiliates, shareholders, officers, directors, agents, representatives and employees (collectively, the "NFL Entities") will have no liability or responsibility for any claim arising in connection with participation in this promotion or any prize awarded. The NFL Entities have not offered or sponsored this promotion in any way.
© 2011 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League.
Sony Computer Entertainment America LLC is not responsible for this promotion.
This sweepstakes is in no way sponsored, endorsed or administered by, or associated with, Facebook. Any questions, comments or complaints regarding this sweepstakes shall be directed to sponsor and not to Facebook.